Role Profile

A digital marketer’s role is defining, designing, building and implementing digital campaigns across various online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will generally report to a digital marketing manager, a marketing manager or an IT Manager.

About the Course

Digital Marketer Level 3 course provides learners with digital marketing knowledge and enable you to develop an authoritative online voice for your company.

Throughout the course duration, you will gain skills in:

• Creating online content such as blogs, guides, and pages
• Writing updates and posts on social media
• Developing coding skills to improve website design
• Developing strategies to increase visitors’ number to a website.

Entry Requirement

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and an aptitude test focusing on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Qualifications

You will develop the knowledge, understanding, skills and behaviours (know it, show it & live it) in relation to the areas of specialism associated with the role. Apprentices must achieve one internationally recognised vendor or professional qualification.

BCS Level 3 Award in the Principles of Coding  
BCS Level 3 Award in the Principles of Online and Offline Marketing
Google IQ certification
Level 2 English and Mathematics (if not already achieved)

Career Progression

This apprenticeship is recognised for entry onto the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of this apprenticeship can lead to promotion within your role or your organisation or a higher level programme of study.

Duration

12 -15 months